About us

A multi-faceted highly performing team, dedicated to develop impactful actions

Centrally located in a Business park close to the ring-road of Brussels, we will welcome you in our modern offices.

Eric Mulders

Eric Mulders

Associate Director

Eric is a lawyer and a journalist.

He is specialized in Corporate communication and brand positioning. Eric perfectly knows the 360° promotion.

He is an expert in developing tailor-made action plans to answer customers expectations.

Previously, Eric has held the position of CEO within Ogilvy Healthcare and Ogilvy Public Relations.

He has been Associate Director of NEWWAY since 2007.

Contact Eric : | +32 475 328 950

Danielle  Pickman

Danielle Pickman


Danielle is specialized in strategic and operational marketing ; her daily challenge is to come up with solutions and new tools to answer specific requests of the pharmaceutical industry and respond to market needs.

She will transform your briefs in creative and impactful tools for the success of your brands.

Philippe’s passion for healthcare communication encouraged him to join NEWWAY as Associate Director.

Contact Danielle : | +32 475 456 989

Cédric Chevalier

Cédric Chevalier

Digital & Social Media Expert

Cédric is a pure product of the Y generation. He is an expert in social media and their contents (Videos,Photos,Animations).
As a result, he will provide you with impactful and powerful targeted campaigns.

Valérie  Bourlez

Valérie Bourlez

Creative Director

Creation is in Valérie’s DNA, which she reflects in graphic design, packaging and brand identity. She mixes creativity and accuracy, which is perfectly in line with NEWWAY’s approach.

Véronique  Speliers

Véronique Speliers

Production Manager

Thanks to her solid expertise in the printing processes, Véronique always finds qualitative and cost-effective solutions with delivery in due time.

Our customers

Many thanks to all our customers who trust us since 1996

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