The success of companies is reflected in the field at customer level, but is also being prepared “upstream”, thanks to accurate analysis, competent motivated and trained teams, impactful action plans and valuable ROI. Being able to manage the company’s reputation is also an essential component of success. Besides Sales and Marketing expertise in healthcare, NEWWAY offers its customers, expertise in Corporate communication.
1. Corporate communication analysis
2. Actions plans
3. Content & communication tools
4. Stress & burn-out prevention ( with support of experts)
5. Crisis communication
Communication to Healthcare Professionals
The numerous innovations in medical research and the acceleration of communication push healthcare professionals to use the best communication channels to upgrade their scientific knowledge and offer the most valuable therapeutic options to their patients.
NEWWAY collaborates with physicians specialized in copywriting and develops adapted tools and actions in order to guarantee a reliable information for healthcare professionals.
Communication to HCPs
1. Communication tools (print and digital)
2. Medical copywriting
3. Round tables organisation
4. Patient services via HCP
Communication to patients
Patient has a key role in his/her health status and in the management of a disease (“patient empowerment”). In this respect, NEWWAY develops programs and tools to optimize patient compliance and adherence to the recommended hygiene and dietary rules,both in hospital and at home. Collaboration with patient associations is key in patient care.